Case Study: Subway achieves 600 new franchise leads with Mascola Group

Subway generates nearly 600 franchise leads in under 90 days with Mascola Group

Subway, a global food chain with over 40,000 franchise locations, sought to expand its family of franchisees through more effective outreach. They partnered with Mascola Group for help building successful B2B social media and lead generation campaigns that could resonate with potential prospects on an emotional level and compel them to convert.

Mascola Group developed a strategy centered on five distinct buyer personas. They then created and ran segmented lead generation campaigns on LinkedIn with optimized creative content. In under 90 days, these campaigns generated nearly 600 new potential franchisee leads. Mascola Group further optimized the efforts, reducing the cost per lead below the industry average and exceeding Subway’s outreach goals.

Subway