Case Study: New Haven Parking Authority boosts municipal parking appeal with Mascola Group

New Haven Parking Authority drives 1,600 more monthly restaurant patrons with Mascola Group

The New Haven Parking Authority, a municipal organization, needed to rebrand its parking services to reflect major improvements in customer service and facility safety. They engaged the transportation marketing experts at Mascola Group for their strong brand development skills to create a sustainable marketing strategy.

Mascola Group developed the new "Park New Haven" brand identity and activated it with a comprehensive advertising campaign across digital billboards, social media, and streaming platforms. The solution included a partnership program with local restaurants offering free evening parking, which drove increased patronage. Mascola Group's strategies resulted in the program consistently drawing approximately 1,600 additional patrons to partner restaurants each month.

New Haven Parking Authority