Case Study: Preston Bus reduces dwell times with Masabi mobile ticketing

Preston Bus - Customer Case Study

Preston Bus, the main bus operator in Preston, UK and a subsidiary of Rotala, wanted to improve passenger convenience and reduce boarding delays caused by its exact-change policy. The operator needed a faster, more cost-effective ticketing option that would make travel easier for customers while helping shorten dwell times at stops.

Masabi implemented its JustRide mobile ticketing platform, including a branded Preston Bus app, visual mobile tickets, and access to the JustRide Hub for real-time data, analytics, fare management, and customer service tools. The solution was deployed in a few months, and Preston Bus reported strong uptake with app usage nearly doubling month on month, while aiming to reduce dwell times by 50% over the following years.

Preston Bus

Bob Dunn

Managing Director