Case Study: NICE Bus Streamlines Fare Payment with Masabi Mobile Ticketing

NICE - Customer Case Study

NICE Bus, Nassau County’s local bus operator serving parts of Suffolk County and Queens, needed a way to expand fare payment options without investing millions in new infrastructure. The challenge was to reduce boarding delays and dwell times caused by cash and coin payments onboard, while improving the rider experience. To address this, NICE turned to Masabi and its JustRide mobile ticketing platform.

Masabi implemented a cloud-based, end-to-end mobile fare collection solution that let riders buy tickets in advance on their smartphones through the GoMobile app, reducing the need for onboard cash handling and fare-validation hardware. The rollout was completed in just six months, and results included more than 46,000 app downloads, over 550,000 tickets activated, and 10% month-over-month growth in usage. NICE also saw over 11% rider adoption within two months of launch, along with shorter dwell times and smoother operations.

NICE

Michael Setzer

Chief Executive Officer