Case Study: Thames Clippers reduces queues and speeds boarding with Masabi mobile ticketing

How MBNA Thames Clippers reduced on-board sales and delighted their passengers

Thames Clippers, the London river ferry operator in the Transport for London network, needed to reduce queues, ease pressure on staff, and improve boarding times at busy piers. To address this challenge, they partnered with Masabi and its JustRide mobile ticketing platform so passengers could buy tickets before boarding instead of queuing at booths, machines, or on-board.

Masabi quickly deployed the off-the-shelf JustRide solution in less than six months, giving Thames Clippers a reliable mobile ticketing app with visual validation tickets and back-end reporting. The results were strong: more than £1,000,000 in mobile ticket sales in 2015, over 50% growth in the prior six months, and a further push toward buy-before-you-board with mobile pricing incentives to speed boarding and improve customer service.

Thames Clippers

Sean Collins

Chief Executive Officer