Case Study: Visiting Physicians Association rebuilds its reputation with Marx Layne public relations

Visiting Physicians Association earns coverage in 14 markets with Marx Layne

Visiting Physicians Association (VPA), a Michigan-based leader in providing in-home medical care, faced the challenge of rebuilding its reputation following a 2009 civil settlement related to a claims audit. The company enlisted the public relations firm Marx Layne to help spread awareness that its administrative issues were resolved and to highlight its continued commitment to delivering high-quality patient care.

Marx Layne implemented a comprehensive media campaign for VPA, which included drafting and distributing a statement on the resolved billing issues, launching targeted online outreach, and securing feature stories in local and national media. The vendor secured numerous high-profile placements, including five television news segments and nine newspaper stories, with two being picked up by the Associated Press and featured in USA Today. This successful campaign by Marx Layne helped VPA regain positive exposure and rebuild its reputation across multiple markets.

Visiting Physicians Association