Case Study: St. Joseph Mercy Oakland achieves a highly attended, well-publicized grand opening with Marx Layne

St. Joseph Mercy Oakland opens $145M South Patient Tower with Marx Layne

St. Joseph Mercy Oakland, a metropolitan Detroit hospital, faced the challenge of planning and executing a highly-attended and well-publicized grand opening for its new $145M South Patient Tower. The hospital's marketing team needed to manage multiple vendor contracts for the event's special event and public relations needs. They hired the vendor Marx Layne to provide integrated public relations and special events coordination services to serve as an extension of their team.

Marx Layne managed all aspects of the grand opening, from conceptualizing the theme and securing vendors to on-site logistics and media relations. The results surpassed the client's goals, with nearly 3,000 people attending the events. Marx Layne also secured significant high-profile media coverage that highlighted the hospital's key messages. The client praised Marx Layne for its efficiency, professionalism, and ability to manage every detail seamlessly.

St. Joseph Mercy Oakland