Case Study: St. Joseph Mercy Oakland expands stroke care statewide with Marx Layne

St. Joseph Mercy Oakland launches Michigan Stroke Network with Marx Layne and generates $1.1 million in PR value

St. Joseph Mercy Oakland hospital (SJMO), a leading health care provider in Michigan, faced the challenge of a statewide physician shortage that limited access to around-the-clock stroke specialists. To address this critical need and share its expertise, SJMO partnered with its public relations agency of record, Marx Layne & Company, to launch and promote the innovative Michigan Stroke Network.

Marx Layne devised a comprehensive communications campaign that included media training, materials creation, and a high-profile press conference featuring a live robot simulation. Their strategy secured an embargoed Associated Press feature that ran nationally on launch day, generating widespread coverage. The campaign resulted in over $1.1 million in PR value and significant local and national media attention, successfully raising awareness for the network which has since deployed more robots and saved lives across the state.

St. Joseph Mercy Oakland