Case Study: Sanctum House raises $1.5 million for capital campaign with Marx Layne

Sanctum House secures more than $1.5 million with Marx Layne

Sanctum House, a metro Detroit non-profit sanctuary for women survivors of human trafficking, needed to raise awareness and funds for a $3 million capital campaign. They engaged the vendor Marx Layne for its expertise in media relations and integrated marketing solutions to lead this effort.

Marx Layne implemented a media strategy that humanized the issue of human trafficking through survivor stories, securing high-profile coverage across TV, print, radio, and online outlets. This effort generated significant awareness and surpassed the client's expectations. As a direct result, Marx Layne helped Sanctum House secure commitments for over $1.5 million in financial support for its capital campaign.

Sanctum House