Case Study: Pittsburgh Lower Hill District Redevelopment builds community support for a sustainable neighborhood with Marx Layne

Pittsburgh Lower Hill District Redevelopment revitalizes 28-acre site with Marx Layne

Marx Layne & Company represented an architectural, planning, and engineering firm working on the Pittsburgh Lower Hill District redevelopment project. The challenge was to overcome community skepticism stemming from the area's controversial history of displacement and to communicate the merits of a new plan to create a sustainable, mixed-use neighborhood that would reconnect downtown Pittsburgh with the Hill District.

The solution implemented by Marx Layne involved extensive research and targeted outreach to local organizations and media. Their efforts included securing speaking opportunities, submitting bylined articles, and placing a strategic op-ed in the Pittsburgh Post-Gazette to detail the project's benefits and positive impact. As a result, Marx Layne helped position the ongoing redevelopment as a defining moment for the city and a model for other urban centers.