Case Study: Panasonic Automotive Systems Company of America launches a successful CES social media presence with Marx Layne

Panasonic launches CES social channels in 2 days with Marx Layne

Panasonic Automotive Systems Company of America (PASA) faced the challenge of rapidly establishing a social media presence to support a new product unveiling at CES, with approval coming just days before the event. The vendor, Marx Layne, was tasked with creating and launching Facebook, Twitter, and Instagram channels to engage audiences in an extremely short timeframe.

Marx Layne's solution involved immediately designing graphics and drafting content to launch the social channels over the weekend. The team used targeted Facebook ads and actively engaged with relevant conversations and hashtags. As a result, by the time of the press event, the new Facebook page had gained several hundred likes, and all channels provided effective platforms for real-time engagement with journalists and industry groups, successfully reinforcing the Panasonic brand's status.

Panasonic