Case Study: Neighborhood Service Organization transforms the Bell Building into supportive housing with Marx Layne

Neighborhood Service Organization raises $52 million and grows Facebook followers from 2,000 to 5,000 with Marx Layne

Neighborhood Service Organization (NSO) faced the challenge of raising $52 million to renovate a historic building into permanent supportive housing for homeless adults. The vendor, Marx Layne, was engaged to provide an integrated communications plan to support this capital campaign and raise awareness for the project.

Marx Layne implemented a comprehensive solution that included media relations, collateral design, social media management, and special events like groundbreaking and ribbon-cutting ceremonies. The vendor successfully generated extensive media coverage across television, major newspapers, and online outlets, while also growing NSO's Facebook followers from 2,000 to over 5,000. The campaign culminated in a ribbon-cutting event attended by over 500 key stakeholders.

Neighborhood Service Organization