Case Study: MGM Grand Detroit boosts premier entertainment destination awareness with Marx Layne

MGM Grand Detroit secures 115 media opportunities with Marx Layne

The MGM Grand Detroit, a premier entertainment destination, sought to elevate its position as the top hospitality and gaming property in the metropolitan Detroit market. They partnered with the public relations vendor Marx Layne to generate increased awareness and media buzz around its extensive amenities, moving beyond its casino identity to highlight its dining, spa, and event facilities.

Marx Layne implemented a comprehensive media relations campaign that included creating targeted media calendars, coordinating one-on-one press tours, and executing special events with celebrity chefs. This strategy secured a significant and ongoing cascade of prominent media coverage. As a result, Marx Layne garnered hundreds of meaningful placements in the first year alone, including 115 media opportunities with 63 print articles and 8 television segments, successfully positioning MGM Grand Detroit at the forefront of the regional and national media landscape.

MGM Grand Detroit