Case Study: Gorman’s achieves stronger brand visibility with Marx Layne

Gorman’s revitalizes retail presence with Marx Layne, keeping mall vacancy below 10%

The customer, Gorman's, a super-regional shopping mall, faced the challenge of modernizing and revitalizing its 54-year-old property amidst fierce local competition and a shift to online shopping. To announce its recent purchase and rebranding plans, Gorman's hired the vendor Marx Layne for its media relations and marketing expertise.

Marx Layne strategized and executed a press conference in under 48 hours, securing attendance from every major regional news outlet. The result was a media frenzy and widespread positive coverage, which successfully controlled the narrative of the sale. Marx Layne's work elevated the mall's public perception, resulting in a retail vacancy rate of less than 10 percent.

Gorman’s