Case Study: Gorman’s boosts Homearama 2014 visibility with Marx Layne’s integrated PR and social media strategy

Gorman’s boosts Facebook followers 8% with Marx Layne

Gorman’s, a home furnishings and interior design firm, faced the challenge of generating significant attention and foot traffic for its role as the presenting sponsor and designer for three homes in the 2014 Homearama event. To meet this goal, they partnered with the vendor Marx Layne for an aggressive, fully integrated public relations and marketing effort.

Marx Layne implemented a strategic social media campaign that included creating new Instagram accounts, adding Pinterest boards, and launching paid campaigns on Facebook and Twitter. This solution dramatically expanded Gorman's online presence, increasing Facebook followers by 8%, doubling Pinterest followers, and achieving a reach of thousands compared to a previous average of 200-350. The client was pleasantly surprised by the vast web presence Marx Layne was able to quickly establish, which complemented their earned media efforts.

Gorman’s