Case Study: Ford Arts, Beats & Eats keeps festivalgoers safe and informed with Marx Layne social media crisis support

Ford Arts, Beats & Eats directs hundreds to shelter in one storm with Marx Layne

The customer, Ford Arts, Beats & Eats, a large annual festival, faced a challenge when dangerous weather suddenly threatened the safety of its 100,000 attendees. As patrons and media turned to social media for urgent updates, the vendor Marx Layne was called upon to manage the crisis communication via the festival's social channels.

Marx Layne's team immediately took control of the Facebook and Twitter accounts to provide real-time safety instructions and information. Their solution successfully directed hundreds of people to shelter and managed media queries. After the storm passed, their communication ensured the festival successfully reopened, resulting in a packed audience for the evening headliner.

Ford Arts, Beats & Eats