Case Study: Faygo achieves national buzz and sold-out new flavors with Marx Layne

Faygo boosts brand buzz and tops 84 million YouTube views with Marx Layne

Faygo, a beverage company with a 115-year history, faced the ongoing challenge of staying relevant and generating excitement in a highly competitive market. The company engaged the public relations agency Marx Layne to help elevate awareness for new flavor launches and strengthen its national brand identity.

Marx Layne implemented a creative media relations campaign for Faygo's new Firework flavor launch. This included delivering samples to journalists working from home during the pandemic for real-time on-air reviews. The vendor also capitalized on a prominent product placement in a Billie Eilish music video, securing direct contact to send the artist swag. The results were significant media hype that led to the product selling out and creating a secondary market on eBay with bottles selling for ten times their retail price. Marx Layne's efforts garnered national coverage for Faygo, greatly increasing brand awareness and ensuring successful new flavor launches.

Faygo