Case Study: Comcast boosts Facebook fans and Emmy On Demand awareness with Marx Layne

Comcast gains 887 Facebook fans in 3 days with Marx Layne

Comcast faced the challenge of increasing its Facebook fan base and raising awareness for its XFINITY On Demand viewing options for Emmy-nominated programming. The vendor, Marx Layne, was engaged to execute an aggressive digital campaign to meet this goal.

Marx Layne implemented a multi-platform social media strategy that leveraged Comcast's existing Facebook page, employee Twitter accounts, and a newly created Pinterest account. The solution included an initial burst of hourly posts with Emmy trivia, Twitter engagement using a dedicated hashtag, and a small investment in Facebook advertising. As a result of this campaign, Marx Layne helped Comcast gain 887 new fans and achieve 51,411 views of its status updates.

Comcast