Case Study: a car manufacturer resolves labor relations reputational fallout with Marx Layne's crisis communications

a car manufacturer changes the conversation with Marx Layne through a National Training Center crisis campaign

The customer, a car manufacturer, faced a major public relations crisis when its financial contributions to a joint union-management National Training Center were revealed to have been embezzled. This scandal created distrust and called the center's existence into question, threatening to overshadow its accomplishments. The car manufacturer partnered with the public relations firm Marx Layne to manage the crisis.

Marx Layne & Co. devised a comprehensive community relations program that included creating a dedicated website, publishing newsletters, and conducting extensive media outreach and tours. This strategy successfully changed the conversation by articulating the center's purpose and value to the public, industry, and autoworkers. Marx Layne's work helped the car manufacturer and its union partner recover their reputations and sustain the training center's important role.