Case Study: Microsoft achieves deeper qualitative analysis and collaboration with Marvin

Microsoft reclaims one-third of research time with Marvin

Microsoft, a major technology company, faced challenges with manual and time-consuming qualitative research processes. Their researchers, including anthropologist Mary Gray, were spending excessive hours organizing data like interview transcripts and field notes, which hindered deeper analysis and collaboration. They sought a solution that could streamline this workflow without compromising the rigor of their anthropological methods, turning to the vendor Marvin for its AI-powered research platform.

By implementing Marvin, Microsoft's research team automated the organization and centralization of their qualitative data. The cloud-based solution enabled real-time collaboration and secure, compliant data handling. This allowed researchers to reclaim approximately one-third of their time previously spent on manual tasks. Marvin's solution enabled the team to reinvest this saved time into deeper, iterative analysis and more effectively share nuanced findings with stakeholders.

Microsoft