Marvin
16 Case Studies
A Marvin Case Study
Included Health utilized Marvin, an AI-powered research platform, to integrate customer insights directly into its design team's workflow. The challenge was to make customer feedback and research instantly accessible without disrupting the creative process, enabling designers to make informed decisions confidently and quickly without always requiring a dedicated research team.
Marvin provided a solution by creating a searchable knowledge hub and offering tools like the AI Interviewer to run automated usability tests and concept studies. The platform integrated with tools like Figma and Slack, bringing real customer data directly into the environments where designers work. This implementation resulted in significant time savings, with a Staff UX Researcher citing a 2-4x efficiency gain, allowing the team to move at the speed of the organization and ground every design conversation in actual user data.