Case Study: Stayokay achieves consistent branded marketing materials with Marvia

Stayokay - Customer Case Study

Stayokay, the largest provider of budget accommodation in the Netherlands, wanted a better way for its 20 hostels to create local communication materials. Before Marvia, staff made posters and flyers in Word with WordArt or relied on designers, which led to off-brand, inconsistent materials and slow, costly production. Stayokay used Marvia’s Branded Templates and Digital Asset Management to solve this.

With Marvia, Stayokay built a brand portal where branches can create online and offline marketing materials within the corporate identity and access centralized brand assets like logos and images. The result is more beautiful, clearer, and more professional communications, with local teams creating their own relevant marketing content more easily. The portal now supports 96 users, 2,634 assets, 26 templates, and 192 products, helping improve brand visibility, customer communication, and local sales.

Stayokay

Frank

Marketing Consultant