Case Study: BERG Toys boosts dealer marketing consistency with Marvia

Providing dealers with marketing materials

Berg Toys, a retailer of active outdoor play products, worked with Marvia to solve a time-consuming process of supplying its international dealer network with marketing materials. The company needed an easier way to share product images, campaign materials, brochures, logos, and documents with dealers across many countries.

Marvia built a brand portal for Berg Toys with a Digital Asset Management system in the brand identity of Berg, making it easy to store and distribute assets such as logos, videos, product photos, brochures, and product sheets. As a result, dealers began using branded materials more actively and brand consistency improved; the portal now supports 2,643 users across 75 countries with 10,338 assets.

Berg Toys