Case Study: New York Pizza scales localized marketing campaigns with Marvia

New York Pizza manages 270+ locations with Marvia

New York Pizza, a leading pizza delivery franchise with over 270 locations in the Netherlands, faced challenges in managing large-scale localized marketing for its rapid expansion. Their manual, error-prone process for creating store materials consumed excessive time for the central marketing team. They partnered with Marvia to reduce repetitive requests and empower franchisees with self-serve marketing assets.

Marvia implemented a customized Brand Portal called "Toolbox" for New York Pizza, featuring a DAM and dynamic templates. This solution automated marketing tasks, allowing franchisees to independently create and order materials like posters and direct mail campaigns. The results included significant time savings for the central team and over 25,000 downloads and 6,000 template creations by the franchise locations, enabling more effective local promotion.

New York Pizza