Case Study: Johnny's Burger Company scales local marketing and brand consistency with Marvia

Marketing made easy for franchisees

Johnny’s Burger Company is a fast-growing Dutch hamburger franchise that needed a scalable way to support local marketing as it expanded to 35 branches. With Marvia, the company wanted to make it easier for franchisees to access and use marketing materials while keeping campaigns on-brand across channels. The case study highlights Marvia’s Marketing Shop, Branded Templates, and DAM as the main products used.

Marvia built a custom brand portal for Johnny’s Burger Company with a DAM, branded templates, and a marketing shop, plus integration with the company’s print supplier so local restaurants could order customized materials directly. The result was more local marketing activity, stronger and more consistent brand visibility online and offline, and easier access to approved assets, templates, and merchandise. The portal supports 44 users, includes 120 assets, 15 templates, and 35 webshop articles.

Johnny's Burger Company

Walime Bellai

Johnny's Burger Company