Case Study: HomeWell Care Services achieves faster, flexible franchise marketing with Marvia

HomeWell Care Services boosts platform usage by 60% with Marvia

HomeWell Care Services, a home care franchise with over 130 locations, faced significant marketing challenges as it rapidly grew. Their previous platform used rigid templates that couldn't accommodate state regulations or allow for local customization, leading to brand inconsistency. Franchisees often created their own off-brand materials because corporate, hampered by vendor delays, couldn't provide the needed assets quickly enough.

By implementing Marvia's platform, specifically its Flex Templates, DAM, and Marketing Calendar, HomeWell gained a solution built for franchise marketing. The results were immediate and measurable: platform usage increased by 60% year-over-year. After launching Flex Templates, downloads jumped 23% and then 52% in subsequent months, while the corporate design team saw a significant reduction in customization requests, saving them considerable time. Marvia provided the necessary speed and autonomy for both the lean corporate team and its growing network of franchisees.

HomeWell Care Services