Case Study: Fletcher Hotels empowers 110+ hotels with independent marketing using Marvia

Fletcher Hotels Empowered and engaged employees thanks to Marvia

Fletcher Hotels, a hotel chain with more than 110 locations across the Netherlands, was struggling with a central marketing bottleneck. All requests from its hotels had to go through one team, causing long wait times, frustration, and inconsistent local materials when teams created their own assets. Fletcher Hotels chose Marvia, using products such as Marketing Shop, Template Studio, Dynamic Templates, Social Media, and Marketing Calendar.

With Marvia, Fletcher Hotels introduced a self-service marketing platform that let hotels find, customize, and order on-brand materials 24/7, with smart permissions and real-time pricing and delivery times through Print.com integration. Marvia solved the bottleneck, made hotels more independent, and freed the central marketing team to focus on strategy and brand development. The result was faster ordering, more involved local teams, and stronger brand control across 110+ locations.

Fletcher Hotels

Maurice Kool

Creative Services Manager