Case Study: Duux strengthens brand consistency and boosts reseller engagement with Marvia

Duux - Customer Case Study

Duux, the Dutch electronics brand focused on air treatment products, needed a better way to support its 30 resellers across more than 2,500 outlets in over 30 countries. Before Marvia, brand materials were shared through Dropbox and WeTransfer, which made assets hard to find, inconsistent to use, and difficult to distribute in the right formats. Duux also needed a central place for brand guidelines, partner activation, and updates on promotions and events, using Marvia’s DAM and Digital Brand Guidelines alongside a Marketing Shop and Marketing Calendar.

Marvia implemented a branded partner portal that brought together digital asset management, interactive brand guidelines, a marketing shop, and a marketing calendar. This gave resellers self-service access to the latest photos, videos, logos, campaign materials, and POS assets, while also improving control over user rights and brand consistency. The result was a huge increase in asset downloads, less manual work for the marketing team, and a stronger, more consistent brand presence across channels. Marvia says the portal also helped Duux increase turnover by making it easier to activate resellers and share materials globally.

Duux

Dennis Wessels

Marketing & e-Commerce Manager