Case Study: Domino’s Pizza achieves scalable franchise marketing with Marvia

Domino’s Pizza scales franchise marketing to 2,500+ branches with Marvia

Domino's Pizza, a global leader in pizza delivery, faced significant challenges in its multi-location marketing efforts. Franchisees were hesitant to participate due to the time-consuming process of creating materials, and the company struggled with cost allocation and coordinating campaigns across various channels. To address this, Domino's sought a comprehensive franchise marketing platform from the vendor Marvia.

Marvia implemented a user-friendly portal solution that empowered franchisees to effortlessly create and order on-brand marketing materials. The solution provided flexibility for participation, multi-channel distribution, and clear budget visibility. As a result, Marvia significantly reduced the time franchisees spent on marketing, enhanced brand consistency, and saw massive adoption, growing from 15 pilot stores to over 2,500 locations using the platform.

Domino’s Pizza