Case Study: Domino’s Pizza boosts local marketing and franchise activation with Marvia

Domino's Pizza - Customer Case Study

Domino’s Pizza, the world’s largest pizza delivery and takeaway company, needed a better way to support franchisee marketing across its growing network in the Netherlands. The main challenges were activating franchisees, reducing the time they spent creating local materials, managing budgets more clearly, and centralizing approved brand assets. Domino’s Pizza used Marvia’s DAM, Dynamic Templates, Brand Guidelines, and Local Distribution tools to address these needs.

Marvia implemented a centralized brand portal with local campaign ordering, social media connections, and digital brand guidelines so franchisees could quickly create and distribute on-brand marketing materials. The solution reduced content creation time, streamlined local marketing workflows, and helped Domino’s Pizza scale from an initial 15 stores to 492 branches across the Netherlands and Belgium. The portal now includes more than 4,500 assets, over 35,000 downloads, and more than 20,000 creations, with similar portals later adopted in other countries.

Domino’s Pizza

Stefan

Local Store Marketing Manager