Case Study: Sligro Food Group achieves local marketing agility across 50+ locations with Marvia

A successful recipe for local marketing

Sligro Food Group, a foodservice wholesaler with 63 cash & carry stores across the Netherlands and Belgium, struggled to make local marketing work at scale. Local managers had strong relationships with customers and wanted to run targeted events and promotions, but central marketing was too broad for local needs and every request relied on headquarters, slowing execution and taking time away from strategic work. Marvia provided the company with a marketing platform including Social Media, Templates, DAM, and a Marketing Calendar.

With Marvia, Sligro location managers can create invitations and promotional materials, publish branded local social posts, order in-store assets, and plan campaigns more efficiently, while headquarters keeps brand oversight. The result was faster local marketing, better brand control, and more time for both local teams and the central marketing team to focus on relationships and strategy. The case study also cites 55 locations, 92 active users, and 1,880 pieces of content created per year, showing strong adoption and scale with Marvia.

Sligro Food Group