Case Study: Yieldr achieves a 30% productivity increase with Marvel's Handoff tool

How Yieldr Increased Productivity by 30% Using Marvel’s Handoff Tool

Yieldr is a pioneering ad-tech company that helps airlines turn unsold seats into revenue by matching them with passengers most likely to buy. As a first mover in a complex $600B industry, Yieldr needed to rapidly design, build and clearly demonstrate its SaaS platform to airlines while bridging gaps between revenue management, marketing, design and engineering — a process that was slow, fragmented and hard to translate into tangible features.

By adopting Marvel’s Prototyping and Handoff tools, Yieldr made designs interactive and specs instantly accessible to engineering and non-design teams, speeding decision-making from days to hours. The shared prototypes reduced back-and-forth, democratised design across the company (including finance), and cut development friction — boosting overall productivity by about 30% and enabling faster delivery of features like product registration and billing.

Yieldr

Joseph Vito DeLuca

Chief Marketing Officer