Case Study: M&S achieves faster digital transformation with Marvel

How M&s Brought 130 Years of Retail Experience to Life Online in 18 Months

M&S, the longstanding British retailer with 32 million customers worldwide, faced the challenge of modernizing its digital experience across web and apps while staying true to its customer-first brand. With a growing digital team and a need to move faster, M&S used Marvel to help teams quickly prototype ideas and involve customers in the design process.

Marvel helped M&S replace PowerPoint mockups with working prototypes that could be built in a lunch break and tested with customers before any code was written. The result was a faster, more collaborative product process across the business, making “mobile first” real and enabling M&S to define better digital experiences with measurable gains in speed, iteration, and customer involvement.

M & S

Jade Pearn

Lead Product Owner of Mobile