Case Study: DigitasLBi achieves faster client confidence and better creative collaboration with Marvel

How Marvel Has Transformed the Way Creative Teams Win and Do Work

DigitasLBi, a global marketing and technology agency with more than 6,700 digital experts, needed a faster way to turn customer experience ideas into something clients and teams could understand and evaluate. The agency used Marvel to support prototyping, improve collaboration across design and development, and make it easier to present work in a way that built client confidence.

Marvel helped DigitasLBi mock up variations quickly, test concepts with users, and share interactive prototypes in meetings and pitches. The result was smoother teamwork across offices and skill sets, stronger client buy-in, and faster adoption across the agency; for example, a Mumsnet pregnancy app prototype became more compelling after rapid testing, helping the client trust the solution and move forward with it.

DigitasLBi

Alan Chu

Associate Designer