Case Study: Deliveroo achieves faster product design and user testing with Marvel

How Deliveroo Act Local While Going Global

Deliveroo, the fast-growing food delivery startup, needed to scale quickly across consumer, restaurant, and driver experiences while keeping the product experience consistent and easy to use. As it expanded from London to 54 cities in 12 countries, the team turned to Marvel to help prototype and test ideas rapidly without spending valuable time coding.

Using Marvel, Deliveroo’s product team built quick prototypes, iterated on small features, and tested them directly with drivers and other users. This faster workflow helped validate ideas sooner and contributed to a measurable improvement in the app store rating, rising from 3.5 stars to 4.5 stars and continuing upward.

Deliveroo

James Storer

Product Designer