Case Study: Cabify achieves 15-minute design feedback loops with Marvel

How Cabify closed design feedback loops to 15 minutes with Marvel

Cabify, a Madrid‑based transport network company operating in 15 Spanish‑ and Portuguese‑speaking countries, faced growing pains as it scaled: design had historically been under‑resourced, a 2017 brand refresh exposed gaps in UX/UI thinking, and fragmented workflows meant cross‑functional teams rarely engaged early. This caused friction and long delays when building market‑specific features, with design handoffs and feedback taking days or even weeks.

By adopting Marvel’s Sketch plug‑in and built‑in commenting as the team’s first touchpoint, Cabify made prototyping accessible across territories and time zones and invited product managers and engineers into the loop. The result: sharing and iterating on designs that once took weeks now happens in hours, feedback arrives in minutes (around 15 minutes), and the company has accelerated its move from design to development while building a more collaborative, design‑led culture.

Cabify

Rene Galindo

Senior Product Designer