Case Study: BuzzFeed achieves a single source of truth and scalable design collaboration with Marvel

How Buzzfeed’s design team created a single source of truth with Marvel

BuzzFeed is a global multimedia company with a 650 million‑person audience and 1,700 staff across seven countries. Its relatively small product design team faced the challenge of coordinating across time zones, multiple brands and overlapping projects while keeping work consistent and visible as the company rapidly scaled.

By standardizing on Marvel as a single source of truth for prototyping and collaboration — easy sharing, version comparisons and integrations with tools like Basecamp, Jira and Slack — designers can quickly iterate (notably on the Tasty Cooktop UX), share progress and align across teams. The result is faster workflows, maintained design consistency across products and the ability to scale the design organization without losing core design principles.

BuzzFeed

Cap Watkins

Vice President of Design