Case Study: United Football League achieves 2x clicks and 50% lower CPC with The Martin Group

United Football League drives 3x CTR and 2x clicks with The Martin Group

The United Football League sought to build on its successful first year by increasing fan interest and ticket sales for its 2025 games across eight markets. The Martin Group was brought in to strategize and execute digital media tactics, evolving into a deeper partnership that also included market insights and traditional media evaluation.

The Martin Group began with a comprehensive market analysis to build a strategic foundation. They executed a multichannel campaign, using real-time data to refine targeting and creative, which allowed them to pivot quickly and optimize performance. This resulted in more than double the click volume, a over three times improvement on the click-through rate, and a 50% reduction in cost-per-click with a flat year-over-year budget, significantly increasing campaign effectiveness and ticket sales.

United Football League