Case Study: Under Armour boosts UA Baseball social media engagement with The Martin Group

Under Armour boosts UA Baseball impressions 40% with The Martin Group

The Martin Group was engaged by Under Armour to manage and enhance their social media presence for UA Baseball ahead of the 8MLB season, as they sought to promote their new line of baseball gloves and expand their footprint in the sport.

The Martin Group immediately took over the Twitter and Instagram accounts, developing a strategy that mixed timely, athlete-performance content with promotional posts. This solution drove significant growth, resulting in a 40% increase in impressions and a 24% increase in engagements over a four-month period. The campaign also added 37K new followers, leading Under Armour to subsequently task The Martin Group with also managing their football and golf social accounts.

Under Armour