Case Study: Regional Food Bank of Northeastern New York unifies its brand and boosts statewide awareness with The Martin Group

Regional Food Bank unifies 23 counties and earns statewide media attention with The Martin Group

The Regional Food Bank of Northeastern New York, a not-for-profit focused on alleviating hunger, faced organizational confusion in the marketplace due to its operations being perceived as separate entities. They engaged The Martin Group for a rebranding initiative to unite their locations under a single, cohesive brand identity.

The Martin Group executed a comprehensive rebrand, which included a naming exercise, a new tagline ("For every neighbor in need"), and a friendly new logo. Their public relations and public affairs teams amplified the launch, securing statewide media coverage and supporting advocacy efforts. As a result, the Regional Food Bank emerged as a more unified and engaging brand, perfectly positioned for future growth and impact across the 23 counties it serves.

Regional Food Bank of Northeastern New York