Case Study: Niagara University boosts graduate enrollment with The Martin Group

Niagara University boosts enrollment conversion from 15% to 18% with The Martin Group

Niagara University faced the challenge of launching its first-ever campaign specifically for graduate students in Spring 2021. The university needed to raise awareness and generate inquiries for its programs by capitalizing on new opportunities in remote learning and shifting professional mindsets. They partnered with The Martin Group to address this need.

The Martin Group developed a comprehensive strategy and the "To a Higher Degree" campaign, which was executed through a full funnel of digital tactics. This solution resulted in 40.5 million ad impressions, over 131,000 website sessions, and thousands of qualified leads. Most significantly, The Martin Group helped Niagara University improve its enrollment conversion rate from 15% to 18%, establishing a strong foundation for future graduate marketing efforts.

Niagara University