Case Study: M&T Bank boosts brand impact and secures 7,000+ media placements with The Martin Group

M&T Bank lands nearly 7,000 story placements with The Martin Group

M&T Bank engaged The Martin Group for public relations services to support its community-level work, assist with company-wide activations, provide issues management consultation, and amplify its investments in technology and talent development.

The Martin Group implemented a comprehensive PR strategy that included media relations, community engagement leveraging local partnerships, and major announcements like the launch of new Tech Hubs. This solution generated significant results, landing nearly 7,000 story placements and mentions for M&T Bank since 2016, including over 1,200 in 2025.

M&T Bank