Case Study: Galbani achieves 15 million social media reach with The Martin Group influencer campaign

Galbani reaches 15 million accounts with The Martin Group

Galbani, a cheese producer, sought to expand its social media reach, boost engagement, and diversify its content. To address this challenge, they partnered with The Martin Group on an influencer marketing campaign.

The Martin Group's solution was to engage a diverse group of 10 influencers to create authentic content featuring Galbani's products. This campaign generated over 100 posts, reaching over 15 million accounts and achieving an earned media value of $1.2 million. The success was so significant that Galbani doubled its influencer budget for the following year.

Galbani