Case Study: Galbani boosts social growth and engagement with The Martin Group

Galbani grows Instagram 25% with The Martin Group

Galbani, Italy's favorite cheese brand, approached The Martin Group with the challenge of growing its U.S. social media presence. The company needed a cohesive strategy to highlight its products and recipes to attract and engage more fans on Facebook, Instagram, and Pinterest.

The Martin Group implemented a long-term solution involving monthly content calendars, paid advertising, and a focus on user-generated and influencer content. This strategy successfully drove a 25% growth in Instagram followers, a 340% increase in website link clicks, and a nearly 400% year-over-year boost in engagement, while also generating 315 million video impressions.

Galbani