Case Study: Dave & Buster's generates sold-out grand opening events with The Martin Group

Dave & Buster's drives 1,100 RSVPs at grand openings with The Martin Group

The Martin Group was enlisted by Dave & Buster's to help generate attention and attendees for grand opening events at two new restaurant locations. The challenge was to promote over 200 local job opportunities and attract 900 targeted guests to each VIP event within a tight timeframe.

The Martin Group implemented a targeted PR campaign, focusing on inviting millennial groups and securing extensive media coverage. The solution resulted in sold-out events with over 1,100 attendees each and 75 media placements, generating an estimated 1.1 million impressions and exceeding all client expectations.

Dave & Buster's