Case Study: Umbo Computer Vision generates 70+ leads in one month with Martal Group

How Martal helped Umbo Create leads in the USA

Umbo Computer Vision is an AI company building an autonomous video security platform for enterprise clients. Its challenge was reaching the right decision-makers in the U.S., specifically security officers at enterprise companies, and generating a steady flow of qualified sales leads.

Martal Group provided dedicated SDRs who built targeted prospect lists, ran outbound outreach campaigns, and passed interested leads to Umbo’s in-house sales team. Martal Group also supported inbound efforts with customized blog content, helping Umbo generate about 7,500 prospects per month, 30 sales-ready leads per month, and over 70 qualified leads in the first month, which led to 7 introductory demos and a 10% lead-to-demo conversion rate.

Umbo Computer Vision

Jonathan Yu

Marketing Team Lead