Martal Group
13 Case Studies
A Martal Group Case Study
Jedox, a global provider of enterprise performance management (EPM/CPM) software for planning, budgeting, and forecasting, needed help generating qualified prospects among financial managers at mid-market companies. Martal Group partnered with Jedox to support its outbound lead generation efforts and improve prospecting at scale.
Martal Group worked with Jedox to define target-audience parameters, craft outreach sequences, and manage outbound campaigns, including segmented lists and webinar-driven outreach. The engagement delivered about 30,000 prospects generated per month and 21 qualified leads per month, while also providing weekly performance reporting and ongoing strategy adjustments to keep campaigns responsive to market changes.
Sharon Langer
Marketing director