Case Study: Forerunner Technologies increases US sales with Martal Group

How martal helped Forerunner To increase sales in the us market

Forerunner Technologies, a telecom equipment and services company serving IT and voice leaders at healthcare and SMB enterprises, needed help reaching prospects consistently and building a stronger US sales pipeline. Martal Group stepped in as an outsourced B2B sales partner to support its outbound prospecting efforts.

Martal Group launched scheduled email, LinkedIn, and cold calling campaigns to generate sales-ready leads, qualify prospects, and book meetings for Forerunner’s internal sales team. The engagement produced 7,000 prospects per month and 22 qualified leads per month, while also creating regular engagement with enterprise-level decision-makers.

Forerunner Technologies

Rick Taylor

Executive Vice President of Sales