Case Study: Berger-Levrault books 12+ appointments per month with Martal Group

How Martal helped Berger-Levrault Book appointments

Berger-Levrault, a multi-sector international software publisher, needed help building outbound direct sales channels in the US and Canada to reach enterprise and mid-market prospects in HR, Payroll, Finance, and ERP. Martal Group was brought in to support this effort and help the company generate qualified appointments for its sales team.

Martal Group first learned Berger-Levrault’s ICP and product offering, then built targeted content and launched mixed outbound sequences using email, calls, and LinkedIn outreach. The campaign delivered over 85 MQLs per month and 12 sales-ready leads per month, with 5 leads producing tangible traction and 2 becoming major opportunities, helping Berger-Levrault book more than 12 appointments monthly.

Berger-Levrault

Patrick Warren

Sales Director