Case Study: HALO Recognition achieves $10M in new business opportunities with Martal Group

HALO Recognition generates over $10M in new business opportunities with Martal Group

The customer, HALO Recognition, a leading global provider of employee recognition and incentive solutions, faced a challenge where its internal business development team was too occupied with servicing existing clients to consistently hunt for new opportunities. To address this, they partnered with the vendor, Martal Group, for outsourced prospecting and lead generation services.

Martal Group implemented a solution using multichannel, outbound lead generation campaigns to identify new prospects and book appointments with sales-qualified leads. Through this engagement, Martal helped HALO Recognition generate 9,000 prospects and 5 qualified leads per month, resulting in over $10 million in new business opportunities converted within an eight-month period.

HALO Recognition